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FreeSocialMediaTrends (adsbygoogle=window.adsbygoogle||[]).push({}); FREESOCIALMEDIATRENDS CanFacebookGetFreeinternetorCheapInternetAccesstotheWorld?FreeInternetIfyouhewatchedthemovieTheSocialNetwork,apartlyfictionalizedaccountofFacebook'soriginsandco-founder/CEOMarkZuckerbergandothers,thenyouknowheisknownforanumberofyouthfulanticsfromhiscollegedays.ThrowinsomeofthecontroversyaroundFacebookinrecentyearsaboutprivacysettingsandyouhefodderforconversationsthatsuggestheisimmature,andthathedoesnotcareaboutusers.Whetheranyofthatistrueornot,theInternetOrganisationinitiativewilltellustruth.Theinitiative'sgoalistobringInternetaccesstotherestoftheworld,amongstotherrelatedpurposes.WhileFacebookstandstobenefitimmenselyifafewbillionmorepeoplejoin,theyalsogettobeknownasthechampionthatgotthewholeworldconnected.ThisshowsZuckerberg'sgrowthasabenefactor.Infact,towardstheInternetOrganisationinitiative,Facebookannouncedthattheyhespent$19BonbuyingWhatsApp,makersofthepopularmessingappofthesamename.Howdoesthatfactorin?Facebook’sInternetOrganisationInitiative:BytheNumbersFacebookandseveralpartners(Facebook,Qualcomm,Ericsson,Samsung,Nokia,Opera,MediaTek)announcedtheInternetOrganisationinitiativewiththegoalofconnectinganother5BpeopleviaaffordableorevenfreeInternetaccess.Atpresent,6Bpeopleheaccesstomobilecommunications.Only2.7Bpeople(justover1/3ofthepopulation)heInternetaccess.9%istheyearlyadoptionrateoftheInternet-whichisconsideredtobeslow.Internet.org'sgoalistomakeInternetaccessaffordabletotheother2/3ofthepopulationnotyetconnected.1.23BpeopleuseFacebookEvenwhereaccessisailable,mobiledevicesandcellularplansarecurrentlyexpensive;contentisnotinthelocallangue;andsometimestheinfrastructurecannothandleincreaseduse.AllarefactorslimitingInternetaccessformuchofthe5Btheinitiativeistryingtoreach.Theworldisbecomeaknowledgeeconomy.SotheInternetisimportantforlearning,forstayingawareevenoftomorrow'sweather,forunderstandinganillnessandbeingabletoseekaid,forfindingwork,stayingintouchwithfriendsacrossdistances,andmuchmore.TheInternethastobe100timesmoreaffordabletoachievethegoalsoftheInternet.orginitiative.ACollaborativeEffortFoundingmemberswillworkon"jointprojects,shareknowledge,andmobilizeindustryandgovernmentstobringtheworldonline."Eachofthesecompaniesheworkedwithmobileoperators,whointurnareexpectedto"playleadingroles."Later,NGOs,academicsandexpertsareexpectedtobeinvolved.Thesearesomeofthegoalsoftheinitiative:MakingInternetaccessaffordable.Theintentistodevelopandofferlower-costyethigh-qualitysmartphones,andtoformpartnershipstowithmobileoperatorsandotherstodeployInternetincommunitieswithnoorlimitedaccess.Theformerwillrequirebuildinglow-cost,opensourcehardwareformoreaffordabledevices.Thelatterwillrequirebuildingouttheinfrastructure,usingnetworkextमुक्त सामाजिक मीडिया ट्रेंडेंसensiontechnologytoreducethenumberofcelltowersthatneedtobebuilt,cleaninguptheairwestousespectrummoreefficiently.Usingdatamoreefficiently:Thisincludesinvestmentintoolsthatreducedatarequirementsforapps,therebyreducingthecostofcellulardataserviceplans.Effortswillinvolvedatacompressiontools,efficientnetworks,betterdatacaching.Helpingbusinessesdriveaccess.Thisinvolvesseveralrelatedgoals:DevelopingnewbusinessmodelsandservicesforeasierInternetaccessthataresustainable.Aligningincentivesforvariousproviders,includingmobileoperators,devicemanufacturers,andotherbusinesseswhileprovidingmoreaffordableaccess.Localservicesandenablemorelanguesondevices.WhyConnecttheWorld?ConnectTheWorldOverthepreviousperiod,hingInternetaccesscontributeto21%oftheGDPgrowthindevelopedcountries.Thisismorethanwhatthericultureandutilityiमुक्त सामाजिक मीडिया ट्रेंडेंसndustriescontributeindividually,anditaddsmorejobsOvertheprevious15yearperiod,hingInternetaccesscontributed10%oftheGDPgrowthofthesecountries.ThisprovokedthequestionofwhetherhingInternetaccessisahumanright.Itisnot,atthemoment,butthatispartoftheinitiative'sgoal.HowWillTheyAchieveTheseGoals?IntheInternet.orginitiative'sownwhitepaper,Facebookdiscusseswhattheyhebeendoingwiththeirmobileappthatwillhelp,aswellwhatelseneedstobedone:Buildingmobileappsthatuselessdataandpower.Facebook"believesitispossibletobuildinfrastructurethatwillsustainablyprovidefreeaccesstobasicInternetservicesinawaythatenableseveryonewithaphonetoconnecttotheInternet."Theyhealreadybuiltanefficientinfrastructureinconnectingoverabillionusers1MBperdayeredailyconsumptionofdataistheirgoalfortheAndroidversionoftheirmobileapp,reducingfromthecurrentereofabout12MB10PB(Petabytes)perdayishowmuchFacebook'sinfrastructurecurrentlyhandles.1PB=1,000TB(Terabytes)=1billionGB(Gigabytes).Facebookhasdevelopedsometoolstogetaroundsomemobiledataissues,especiallywhenitcomestoAndroidfrmentation.Thetoolsandtechniquesinclude:UsingtheirAirTrafficControl-mimicscellularnetworkconnectionsandcongestion's,whichletsthemtesttheirmobileapp'sbehioronhandsetsin,forexample,India.Pre-fetchingandWebP-usestheGoogle-definedWebPimestandardandcachesFacebookuserphotos-apopularfeature-tocontroldatause.TheWebPstandardalonehelpses20%onbandwidth.PrioritizingWi-Fi-involvestryingtoensureWi-Fiuseisprioritized,bothforreducingdatauseandbatteryconsumption-especiallyforpre-fetchingcontent.TuningtheFacebookappfordifferenthandsets-whichinvolvesworkingwithchipmakerstoensureoptimalappperformanceusinglesspower.ForphoneswithSDcards,pre-fetchedcontentissedthereinsteadofinternalstore.Fine-tuningwakecyclesforphones–whichinvolvesusingcustomwake-upperiodsthatarebasedonhandsetandnetwork,inordertokeepthepowerconsumptiondownforadevicewakeupandretrievinganewstoryitem.WhenDoestheInternetOgranisationInitiativeGetStarted?SocialMediaShoutMarkZuckerbergpointingoutmanyofthebenefitsoftheInternet.orginitiative,aswellassomeoftheotherinitiativesinwhichFacebookisinvolved:140Mnewjobswouldbecreated.160Mpeoplewouldbeliftedoutofpoverty.2.5Mliveswouldbesedbygivingpeopleaccesstohealthcareinformation.7%isthepossibledropinchildmortalityrates.640Mchildrenwouldheaffordableaccesstolearningtoolsandresources.AnotherFacebookinitiativewithUnileverinIndia-whereonly13%ofthepopulationisconnected-willstudythebenefitofInternetaccessiमुक्त सामाजिक मीडिया ट्रेंडेंसnruralcommunities.InternetOgranisationisahugeinitiativeandtherearebighurdlestobeleaped–suchasdealingwithnon-capitalisticorcorruptgovernments,aswellashingcellularcarriersonboard,buildingoutinfrastructureandmore.However,itisanobleeffortandshowsamaturingMarkZuckerberg,evenifFacebookultimatelystandstobenefitfromhingmoreusers.TheInternethasarguablybroughtmanymorepositivesthannegatives,andcandothesameforothercountries,formorepeople.ShortofanasteroidhittingtheEarth,theInternetisnotgoingaway,andlifehaschangedasaresult-oftenforthegood.Morepeoplebeingconnectedonlineisagoodthingfortheworldasawhole.Source:http/facebook-internet-access/